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Autumn at Sainsburys

Sainsburys new woodland range for children brings a little illustrative magic to our kids wardrobes

It's nothing new seeing brilliantly done illustration on kids apparel by brands such as H&M, Boden, Marks & Spencers and the like, but it's nice to see supermarkets making an effort to bring some real design thought and love into their products. After all these giant's are beginning to lead the way in clothing our kids and the convenience of picking up the shopping and a new season of clothing has seduced us all at some point!

So when i was in Sainsburys last week, I spotted these and was really impressed. Of course we never know who actually designed and illustrated these lovely little creatures but I think they are just lovely. (if you know who did please let us know!)

I love that there is a story being told not just a repeat pattern on the gardening fox and badger shirt - harvest time ready for winter! 


A brilliant fun range, with more products available online & in-store at Sainsburys. These are in the boys section but really i think are unisex!

.....by the way they didn't ask me to write this review! 


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